My good friend Jim Durbin (who is the consultant working with me on this blog) posted some interesting blogging statistics yesterday that he picked up from Blog World Expo who compiled the numbers. Take a look at them as they certainly demonstrate the power, reach and revenue possibilities of blogs.
Perhaps they are available, I didn't research it yet, but I would be curious to know a few things:
- Of the 12 million American adults who maintain a blog, how many of them are active? Meaning, how many of them are adding new and meaningful content on a weekly basis? Blogging seemed to catch on as something of a fad in recent years and I imagine a large number of people started blogs but quickly tired of the novelty and no longer add content consistently. The impact of lagging or non-existent content certainly diminishes a blogs value.
- 89% of companies surveyed said they believed blogs will be more important in the next 5 years. That is certainly interesting given that most of the clients I work with don't have a corporate blog, a recruiting or talent management blog or a strategy to launch one any time soon. I agree they are going to be more important and we have only scratched the surface of their value but why are so many companies resisting starting blogs? I have a lot of of thoughts on this and I will address them in the not so distant future.
- Blog readers average 23 hours online each week. How much of that time do you think is spent online during the work day reading blogs and tinkering around on the Internet? How much of that time is actually spent reading blogs? Since the statistic apparently just examines time on the Internet it would be interesting to know how much time is spent actually reading blogs. How does this number relate to worker productivity in the United States?
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