I love it when you can combine several of your passions simultaneously. This is one of those times when I get to combine my love of recruiting and my passion for wine.
On several occasions in my recruiting life as a recruiter, recruiting leader and now consultant I have recommended the contest or competition recruiting strategy. Essentially the idea is to have a wide open contest or competition to determine the best candidate for a particular job. Sort of an Apprentice (though I can't stand Donald Trump) meets Survivor meets Amazing Race. This works really well when trying to hire sales professionals or sales leaders but really it can work for ANY job. There is no substitute for real world measurable results when evaluating talent for a position.
The folks over at Murphy Goode Winery in Sonoma County clearly get it and are doing just that. Honestly this is recruiting brilliance!
They are having a contest where they are offering "A Really Goode Job" to the winner. They are looking for a social media whiz to tell the story of Murphy-Goode, their winesand the lifestyle of Sonoma County Wine Country.
I have never tasted any Murphy-Goode wines so I can't speak to the quality of the product but I am thinking I need to give them a go soon. Heck, maybe the "Goode" people at Murphy-Goode will send me some bottles to try out and review - are you listening Murphy-Goode? Shameless I know, but wine is involved so it can't hurt to ask.
Sorry to have gone off on that tangent. So Murphy-Goode is asking interested prospects to submit a video that is a maximum 60 seconds in length. You are limited only by your creativity and normal boundaries of decency so it really is a competition to find the person who can get it done for the winery. They will then narrow down the competitive field of candidates to 50. It seems they will be making that announcement 4 days from this writing. After that they will have an interview and selection process.
The official corporate type title is "Murphy-Goode Wine Country Lifestyle Correspondent" but after looking at what the role entails and the culture of Murphy-Goode the title is far too stuffy to be reflective of the role and the winery. This is a really awesome gig for anyone who knows how to use web 2.0, social media (Twitter, Facebook, YouTube etc.) and loves wine. You can read the overview and more information here (including the FAQ'S) but here are some of the "Goodes" (get it, Goodes? - Ha!) taken directly from the website: